Marco Bertoni

The decision theater, transforming data into knowledge in conceptual design

One success factor in engineering design is the ability to make effective and risk-managed decisions in a timely manner. Rarely is a single person sufficient to resolve today’s complex, connected issues. Rather, a group of stakeholders possessing required expert knowledge needs to be enrolled as these issues normally requires a...

EVOKE – Early Value-Oriented Design Concept Evaluation

Value creation is the end-game solution of product and service design. Yet, ‘value’ is difficult to measure, because it goes beyond manufacturing and usage cost to include a lot of subjective, intangible and tacit concepts. EVOKE is a method to keep focus on value generation throughout the design process, since...

National PhD course in product development modeling and simulation

During two days some 25 people gathered at BTH campus and Product Development Research Lab to take part in session #2 of the National PhD course “Modeling Simulation and Optimization in the Engineering Product Development Process“.The course is given in collaboration between BTH, Chalmers, Linköping University and partner organisations Product Development...

BTH PDRL at the 21st International Conference on Engineering Design 2017

“Good design is elegant, effective, efficient and simple. How can we teach that spirit, learn that ethic, embrace it culturally and plan for its sustainability?” is the introduction to this year’s International Conference on Engineering Design (ICED http://www.iced17.org), which will be held in Vancouver, Canada.

BTH PDRL at the 9th CIRP IPSS Conference

In their editorial, Tim McAloone, Daniela Pigosso, Niels Henrik Mortensen and Yoshiki Shimomura remind us that the philosophy behind in Industrial Product Service Systems is to create customer-oriented solutions that function for longer and thus increase resource productivity, minimise resource consumption and enhance the ultimate value-add to the end user.