Tobias Larsson | Professor (PhD)
Professor and research entrepreneur in product development and innovation
Abstract Recent academic contributions explore the integration of Digital Twins (DTs) within smart Product-Service System (sPSS). This integration aims to innovate business propositions, hardware and services. However, gaps persist in...
Abstract The increasing digitalization of manufacturing is transforming product development towards intelligent, service-oriented systems. This study explores the application of Digital Twins (DT) technology in smart Product Service System (sPSS)...
Dr. Yan Zhang from PDRL BTH Presents Research on Digital Twins and Extended Reality at CIRP DESIGN 2025 Patras, Greece – April 4, 2025 – Dr. Yan Zhang from the Product Development...
Zhang Yan successfully defended his PhD thesis “Future Innovation Framework for Smart Product Service System Design: Exploring an Innovative Design Approach for Global Manufacturing Companies” in front of a crowd of...
Abstract The Product-Service Systems (PSS) methodology faces new challenges as digital servitisation drives product-oriented companies to integrate digital services into their offerings. A value co-creation strategy and global collaborative innovation...
Abstract Manufacturing companies are increasingly transitioning from a product-centric to a smart Product Service System (smart PSS) approach to enhance customer satisfaction, service offerings, and product competitiveness through a combination...
Abstract When bus manufacturing companies move forward in their servitization journey for providing service solutions for tourism industry, there is an increasing need to exploit the prototype way to support...
Yan Zhang presented his licentiate thesis entitled “Value co-creation for sustainable product service system design” in front of a crowd of local audience and online listeners. Yan made a popular presentation...
Abstract This work focuses on exploring how to transform the PSS strategy through conceptual design and prototyping to a way in which different stakeholders in the case car company –...
Abstract Together with increasingly saturated and commoditized global markets companies are driven to shift their business focus, adopting a strategy where customer perceived value is in the spotlight, and where...