The presentations took place in showcases constructed by Thomas De Ming’s Flowroom,
http://www.thomasdeming.se/flowroom.php, a sort of modular system made up of cardboard that can be adapted to various uses. The THINK project presented their work in the form of a mini-workshop where the audience was involved and tried to find solutions to common problems. The theme of the day was “Moving from cost-based competition to innovative value based offerings” where the audience got a glimpse of Product-service system and what it means for the engineering groups. As facilitators for the presentation three of the PhD students were on site, Anna Karlsson – Sandvik Coromant, Peter Thor – Volvo Aero and Johan Wenngren – LTU, and project managers Tobias Larsson and Åsa Ericson. To let the audience participate in the presentation turned out to be a good way to convey a message but also so that the project members learned about the way people from other companies and universities look at the project.