An On-Road Study of Head-Up Display : Preferred Location and Acceptance Levels

Research paper published in Proceedings of the Human Factors and Ergonomics Society Annual Meeting, September 2011.


The purpose of this study was to gain a better understanding of driver’s perceptions of Head-Up Displays (HUD). Many HUD studies have been conducted but few have allowed drivers to test a HUD in their own vehicle, allowing them to choose the best HUD location for themselves. Forty participants drove their own vehicles using a portable HUD, testing different HUD locations and then rating it using the Technology Acceptance Model. The results showed that the HUD was rated as easy to use and the drivers intended to use it in continuation. The drivers wanted the HUD to be located outside of the traffic scene, either to the right, left or below their line of sight. These results give support for new HUD locations and for increased HUD implementation.


  • Head-Up Display, Interaction Design


Download paper

Tag cloud of paper