Creative Concept Development (7.5 ECTS)

Course aim
The aim of the course is to give the students a deeper understanding in creative concept development in early phases in technical product development. The student will have insights into methods to identify user needs and an understanding of how creative methods are used to evaluate and select concepts on the basis of the needfinding. The students will be able to reason about and reflect over the choice of methods and their use as well as their own and group work.

Contents
Central topics in the course are;

  • Different perspectives of creative concept development
  • Methods for needfinding, creation of concepts and evaluation of concepts.
  • Factors that influence the creative process
  • Evaluation of, reflection on and reasoning about process and methods

In the class lectures are mixed with practical exercises and discussion seminars in a high tempo style.

Literature

  • Ulrich, K.T. and Eppinger, S.D.. Product Design and Development (4th Edition). McGraw-Hill: New York, NY.
  • Kelley, T. 2001, The art of innovation: lessons in creativity from IDEO, Americas leading design firm, Currency/Doubleday, New York.
  • von Hippel, E. 2005. Democratizing Innovation. MIT Press: Cambridge, MA (Free download via Creative Commons).